Dramatic changes are needed in business and industry to head off coming poly crises and build a prosperous future for the growing global population.
But plans for this ‘sustainable transition’ are few and far between and often lack credible substance to bridge the link between ambition and action. Indeed, many appear to rely upon an unspecified magical transformative ingredient that will make it all happen – the underpants gnomes.
This article highlights how concerns are mounting about the gap between high level commitments and real change, how action can lag behind the rhetoric of some sustainable transition approaches and explores the essential components of a plausible plan. (you can also find out what an underpants gnome is…).