If business culture can be strong enough to 'eat' your strategy, then there is little point in spending time and effort on developing a new direction if you don’t pay equal, if not greater, attention to culture.. Join Joss and Dominic from Terrafiniti and other sustainability professionals from the UK and beyond, to explore the challenges and what an appropriate approach means for you in July's SPRG meeting.
We are increasingly seeing businesses talking about Net-Zero carbon. The more meaningful responses include public declarations about their intentions and clear and transparent targets. Join Joss and Dominic from Terrafiniti and other sustainability professionals from the UK and beyond, to explore the challenges and what an appropriate approach means for you in June's SPRG meeting.
Many people and companies fear and resist change due to uncertainty and perceived higher risks. But the risk of not adapting can be higher - what biases are involved and how do we move forward?
There are several types of relationships between species, bu tit's clear that the human relationships with the biosphere are closer to parasitic than any others. Isn't it time to pursue more positive outcomes - if only for self-interest?
Small particle air pollution – when will we clear it? PM2.5 (small particle) air pollution is one of the most harmful types for human health, exposure has been linked to heart and lung disease, mental health and many other conditions including stroke, cancer and mental health. Air pollution also disproportionally affects children. A global study …
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
Most major sustainability issues have important risk dimensions for companies – and societies. In many cases these are still not adequately represented in board-level discussion, company risk assessments or registers.
WEF’s Global Risk Report provides a very useful, comprehensive global review and outlook upon what is important, and this article provides an overview of 2022’s report.
Intent in sustainability can be the difference between differentiating a strong (if nascent) approach from a shallow one.
But intent can be difficult to demonstrate to a cynical world.
To-date, claiming environmental credentials has been somewhat of a niche activity. But now that consumers, governments and even a few companies are waking up to the power of blah blah blah - greenwashing really has gone mainstream.
There’s so much activity it can be difficult to keep up and not be overwhelmed with who’s claiming what and on what basis – or perhaps more importantly - what lack of basis.
It’s time to get professional. So, we’re pleased to announce the new Real Greenwash KitemarkTM.
Overall Glasgow’s COP26 made good progress in some areas but failed to move others forward - what was really achieved? The world is still way off track for the Paris 1.5 degrees C – the widely accepted target that only really represents ‘hopefully not too dangerous’.