In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
Sustainable Business Strategy
Materiality is the difference between a weak sustainability approach and one that’s logical, planned and based upon what’s important. What matters most?
Many people are driven by purpose, the ethical dimension of sustainable business. But all businesses need to make money, we explore where value can be found in sustainable business.
The business case for sustainability is (shockingly) still either not recognised strategically (i.e. it is understood as an additive factor for operational efficiency or marketing/PR but not as a strategic value creation/destruction factor), or in many cases it is little understood at all.
VIDEO - Building strategic resilience through sustainable business practice starts with understanding the risks and dependencies of the business within the context of a changing world.
Defining and delivering true social utility requires a fundamental perspective and approach to assessing the purpose of enterprise in the first place.
Sustainable corporations are organisations that determine behaviour through a detailed understanding of their operating context. But the business of corporate sustainability is currently one of relative responsibility, not absolute sustainability.