Choice is an illusion
Choice is a leading aspect of modern life and is a powerful tool in the marketplace. But how much is real and how much of this choice is an illusion? And where does responsibility lie to choose sustainability?
Should it lie with consumers encouraging businesses to converge with their values?
Or are the issues so important for long-term wellbeing and quality of life that the appearance of choice is an illusion and businesses must place sustainability in the heart of their business models?