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Practical Guidance

Communicating Sustainability– how audiences value different language

To drive change in their organisations, sustainability professionals have to be effective influencers as well as content experts.
However, navigating how to develop the right messages for the right audiences can present a range of challenges, especially when sustainability can be complex, nuanced, and the subject of assumptions and strong passions.
Understanding the nature and types of communication that are used and valued by different groups, functions and professions in your organisation is fundamental to success.
Even within a single organisation, ways of thinking, cultural norms and professional perspectives can vary widely. Successful sustainability communication needs to recognise and utilise this diversity.

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Greenwashing – dimensions of risk

Greenwashing – misleading communications on sustainability issues – has various dimensions of risk, but these are often overlooked, and their implications are insufficiently examined.
While greenwashing may appear as simply irritating, it actually causes a range of harm and presents multiple business risks. Risks to the company which communicates it – but also risks to companies involved in creating it and those associated with it.

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Greenwashing 2022 – turning up the heat on green claims

Greenwashing is getting dangerous - regulators, customers and consumers have increasing expectations regarding access to good quality, consistent information on sustainability, whether it is about a company’s overall performance, or about specific aspects of a product and how it compares to others. This article explores the context and what you need to consider while attempting to meet growing customer expectations and increasingly fierce regulators.

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ESG and Sustainability Reporting – are you engaging your investors?

ESG and Corporate Sustainability reporting with an investor focus is increasing in importance. Many company reports are still stronger on rhetoric than on providing a clear picture of sustainability issues, impacts and risks. In addition, there are still challenges in how companies identify which of these issues, impacts and risks are material to the company now and in the future. Joss Tantram, Partner at Terrafiniti, reviews regulatory guidance for ESG and sustainability reporting and considers the fundamentals of good disclosure for stakeholders while enhancing investor engagement.

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Greenwashing – as regulators mobilise, what do marketers need to get right?

Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?

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Does your company really make the world a better place?

Sustainability Professionals Resilience Group | SPRG Simply making money is no longer seen as sufficient by many. Demonstrating purpose and social value is increasingly important. The World Economic Forum, among others, is promoting “Stakeholder Capitalism”, with a focus on companies playing a positive role in solving global challenges and reducing inequality. BlackRock’s (the world’s largest …

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Engaging leadership in sustainability – CFO

Engaging leadership in sustainability is vital - even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.

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Climate | Sustainability Issues 2020

Climate will remain perhaps the most vital sustainability issue of 2020, but the crucial question is, will attention finally convert into meaningful and proportionate action?
The 1992 United Nations Framework Convention on Climate Change required all signatories (almost every country on earth) to avoid dangerous climate change, it also articulated the need to find equitable ways to reduce global greenhouse gas emissions.

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