In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
Sustainable business culture – how do you nurture it?
Any change in organisational priority implies a change in organisational approach and capacity. Successful sustainability must be approached as a change issue, in the norms, values systems and structures of an organisation as much as the specific ambition, goals and performance commitments of a sustainability strategy.