The need for meaningful change in business practice to deliver sustainability and equity is perhaps more pressing than ever. But persistent greenwashing undermines the wider understanding of sustainability, erodes trust, adds confusion and fuels cynicism.
Engaging leadership in sustainability is vital – even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.
In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
Why is it sustainability specialists can find their jobs both frustrating and lonely? It’s usually a wider business problem. There are many reasons for this, some more visible than others. Based on real conversations, I look one of the main issues that often underlies the frustration. I often work with sustainability managers and directors. While […]
If your company has a sustainability ambition it also has a need for sustainability skills – but who needs them and how do you take a planned approach?