Many people and companies fear and resist change due to uncertainty and perceived higher risks. But the risk of not adapting can be higher - what biases are involved and how do we move forward?
Sustainable Business Management
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
COP26 in Glasgow is possibly the most crucial event for the global community to properly develop climate responses. Does the announcement of the ISSB herald a new dawn for climate disclosure and the end of greenwashing?
Sustainability Disclosure Grows Up Sustainability reporting and ESG disclosure are finally growing up. They are moving from being desirable towards mandatory. So how do you avoid the pitfalls? Read this article to get the full story on what’s happening, where and what it means for you. If you don’t want to read the detail, here …
The need for meaningful change in business practice to deliver sustainability and equity is perhaps more pressing than ever. But persistent greenwashing undermines the wider understanding of sustainability, erodes trust, adds confusion and fuels cynicism.
Engaging leadership in sustainability is vital - even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.
In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
Why is it sustainability specialists can find their jobs both frustrating and lonely? It's usually a wider business problem.
There are many reasons for this, some more visible than others. Based on real conversations, I look one of the main issues that often
underlies the frustration.
If your company has a sustainability ambition it also has a need for sustainability skills - but who needs them and how do you take a planned approach?
Any change in organisational priority implies a change in organisational approach and capacity. Successful sustainability must be approached as a change issue, in the norms, values systems and structures of an organisation as much as the specific ambition, goals and performance commitments of a sustainability strategy.
Sustainability is a transformative agenda. It requires companies to not only develop new priorities, but also to become corporate activists – to act to affect the wider system within which they operate.
Sustainability management has in many ways entered the mainstream, but practitioners are often hampered by resistance, apathy and misunderstanding. There are many examples of excellence in specific areas, but few companies are pursuing a transformative agenda at significant scale.