Terrafiniti
Sustainability Consultancy, Sustainability Consultants, Sustainability
Reputation is widely regarded as one the most valuable assets of an organisation. Sustainability can also be an important contributor to both reputation and several dimensions of business value.
In this article we explore different dimensions of reputational risk, how it might be affected and how you can protect it.
Worldwide regulators are tightening up on strategic greenwashing to protect consumers, business and market integrity. As further examples arise there is more, we can learn about what regulators will tolerate and what they require of companies.
Put simply, any leeway for general feel-good statements, vague aspirations and unsubstantiated claims has vanished as the focus shifts from products and services to more fundamental strategy.
In this article, we review the major stakeholders with a stake in clamping down on greenwashing, take a look at three recent high-profile cases where adverts have been banned and examine the far-reaching implications of regulatory requirements for companies.
Many people and companies fear and resist change due to uncertainty and perceived higher risks. But the risk of not adapting can be higher - what biases are involved and how do we move forward?
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
COP26 in Glasgow is possibly the most crucial event for the global community to properly develop climate responses. Does the announcement of the ISSB herald a new dawn for climate disclosure and the end of greenwashing?
Sustainability Disclosure Grows Up Sustainability reporting and ESG disclosure are finally growing up. They are moving from being desirable towards mandatory. So how do you avoid the pitfalls? Read this article to get the full story on what’s happening, where and what it means for you. If you don’t want to read the detail, here …
The need for meaningful change in business practice to deliver sustainability and equity is perhaps more pressing than ever. But persistent greenwashing undermines the wider understanding of sustainability, erodes trust, adds confusion and fuels cynicism.
Engaging leadership in sustainability is vital - even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.
In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
Why is it sustainability specialists can find their jobs both frustrating and lonely? It's usually a wider business problem.
There are many reasons for this, some more visible than others. Based on real conversations, I look one of the main issues that often
underlies the frustration.
If your company has a sustainability ambition it also has a need for sustainability skills - but who needs them and how do you take a planned approach?
Any change in organisational priority implies a change in organisational approach and capacity. Successful sustainability must be approached as a change issue, in the norms, values systems and structures of an organisation as much as the specific ambition, goals and performance commitments of a sustainability strategy.
