The need for meaningful change in business practice to deliver sustainability and equity is perhaps more pressing than ever. But persistent greenwashing undermines the wider understanding of sustainability, erodes trust, adds confusion and fuels cynicism.
Sustainable Business Management
Engaging leadership in sustainability is vital - even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.
In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
To make sustainability a strategic priority, sustainability professionals need to work hard to get the organisation on board. They need to start with the positions, roles, places and people that matter. Here is Sheila, the CEO.
Why is it sustainability specialists can find their jobs both frustrating and lonely? It's usually a wider business problem.
There are many reasons for this, some more visible than others. Based on real conversations, I look one of the main issues that often
underlies the frustration.
Every organisation has sustainability skills gaps, but do you understand where they are and the problems they are causing?
Ensuring your organisation identifies and addresses skills gaps is crucial - it's as important as getting your strategy right.
If your company has a sustainability ambition it also has a need for sustainability skills - but who needs them and how do you take a planned approach?
Sustainability management has in many ways entered the mainstream, but practitioners are often hampered by resistance, apathy and misunderstanding. There are many examples of excellence in specific areas, but few companies are pursuing a transformative agenda at significant scale.
Sustainability is vital - but also exciting - but what are the key things to bear in mind when thinking of a career in sustainability?