While sustainability management has in many ways entered the mainstream, practitioners are often hampered by resistance, apathy and misunderstanding.
There are many examples of excellence in specific areas, but few companies are pursuing a transformative agenda at significant scale.
As the general acceptance and uptake of corporate sustainability has grown, we have seen a broad progression in adoption and maturity. However, most practice appears stuck in the middle, somewhere between compliance and greater adoption. There are still very few examples of companies taking a leading position in sustainability.