Terrafiniti
Sustainability Consultancy, Sustainability Consultants, Sustainability
As environmental concerns take centre stage, the importance of responsible communication within Corporate Social Responsibility (CSR) is paramount. It extends beyond mere transparency and clarity; it embodies a company’s authentic commitment to sustainable practices. This concept is vital for building trust with clients, stakeholders, and the wider public, ensuring that environmental issues are addressed sincerely, …
Greenwashing – misleading communications on sustainability issues – has various dimensions of risk, but these are often overlooked, and their implications are insufficiently examined.
While greenwashing may appear as simply irritating, it actually causes a range of harm and presents multiple business risks. Risks to the company which communicates it – but also risks to companies involved in creating it and those associated with it.
It's tough doing the work of creating truly misleading greenwash. But don't worry, help is here use the Greenwashing Copy Creator (GCC) to hit the eco-friendly target. Definitely not to be confused with the Green Claims Code (GCC) this will really help you knock out vague, misleading and generally crapulous copy - read this to get your own UTI!
ESG and Corporate Sustainability reporting with an investor focus is increasing in importance. Many company reports are still stronger on rhetoric than on providing a clear picture of sustainability issues, impacts and risks. In addition, there are still challenges in how companies identify which of these issues, impacts and risks are material to the company now and in the future. Joss Tantram, Partner at Terrafiniti, reviews regulatory guidance for ESG and sustainability reporting and considers the fundamentals of good disclosure for stakeholders while enhancing investor engagement.
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
Engaging leadership in sustainability is vital - even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the positions, roles, places and people that matter.
How do you know if a product or service is sustainable?
What is a sustainable product?
How do you go about defining, designing and developing them?
Arguably trust in businesses revolves around having purpose, values & sticking to them. But what does this mean in practice?
In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.
To make sustainability a strategic priority, sustainability professionals need to work hard to get the organisation on board. They need to start with the positions, roles, places and people that matter. Here is Sheila, the CEO.
Every organisation has sustainability skills gaps, but do you understand where they are and the problems they are causing?
Ensuring your organisation identifies and addresses skills gaps is crucial - it's as important as getting your strategy right.
Many people are driven by purpose, the ethical dimension of sustainable business. But all businesses need to make money, we explore where value can be found in sustainable business.
