Build a sustainable business – on strategic resilience

Building a sustainable business requires understanding sustainability context and the risks and dependencies that matter for your business.

Last month we explored this in detail in Navigating sustainability context. It’s holiday season so we’ve pulled out the key messages for building a sustainable resilient business and popped them in this short video – so you can get out in the sun quicker!

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Transforming the business case for sustainability

In a business context it’s often been necessary to justify why sustainability is important with a business case. While it gets less visibility now, it’s still common to see the symptoms of not having a good business case, or one that’s not widely implemented.

Materiality Matters

Materiality is the difference between a weak sustainability approach and one that’s logical, planned and based upon what’s important. What matters most?

The business case for sustainability – can we make money?

Many people are driven by purpose, the ethical dimension of sustainable business. But all businesses need to make money, we explore where value can be found in sustainable business.

Cost or value? Why is sustainability strategically undervalued?

The business case for sustainability is (shockingly) still either not recognised strategically (i.e. it is understood as an additive factor for operational efficiency or marketing/PR but not as a strategic value creation/destruction factor), or in many cases it is little understood at all.

Social Utility – The Fundamental Metric of Social Impact

Defining and delivering true social utility requires a fundamental perspective and approach to assessing the purpose of enterprise in the first place.

Sustainability – how does your business compete?

For sustainability and CSR managers, understanding of how your company competes is essential to your role.

Sustainable corporations – what are they?

Sustainable corporations are organisations that determine behaviour through a detailed understanding of their operating context. But the business of corporate sustainability is currently one of relative responsibility, not absolute sustainability.