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Why we should be reinforcing sustainable strategy in challenging times

Sustainability professionals face mounting challenges as global pressures, climate change, ecological degradation, and social inequality, intensify. At the same time, corporate focus and resources for sustainability are under strain due to shifting political and economic priorities.
To drive meaningful sustainability performance, professionals must ensure their organisations clearly understand how emerging sustainability trends will shape future business outcomes. This requires robust strategic analysis to build clarity, secure internal buy-in, and establish a credible business case.
Despite external pressures, the urgency for corporate sustainability remains unchanged. It is a strategic necessity, and its success depends on informed assessment, deliberate planning, and decisive action.

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Sustainable Business Strategy

Many businesses make claims about their sustainability/ESG or CSR, but without a realistic and effective sustainable business strategy, they are unlikely to deliver the gains that more sustainable performance can bring.

So how do you realise the benefits?

This article describes the core elements of sustainable sunniness strategy, why it is important for businesses to understand dimensions of risk and value and the key areas you need to get right.

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SUSTAINABILITY STRATEGY | Webinar

If your organisation doesn’t have an up-to-date, relevant and integrated sustainability strategy then it can be open to multiple risks, but more importantly you might be missing out on valuable sustainability and business opportunities.

Many companies have acted on different aspects of sustainability/ESG, perhaps by focussing on climate, waste, raw materials or employee engagement.

However, some organisations haven’t managed to move beyond either narrow or reactive responses to build an integrated, strategic approach that will increase the chances of delivering significant benefits.

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Net Zero Alcohol Strategy *

With increasing warnings from scientists, it’s very clear that we must reduce our alcohol use and set a reduction pathway towards Net Zero Alcohol.
To deliver our goal we have identified a strategic framework which will flexibly deploy multiple policy solutions, as appropriate, to realise our vision. So why not pour a glass of your favourite tipple, sit down, and take a read?

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Sustainable Aviation?

On the 28 November 2023, the first long-haul passenger plane powered with ‘sustainable’ air fuel took off. SAF offers an ostensibly attractive path for decarbonisation for the airline industry – the lifecycle greenhouse emissions can be up to 70% lower than conventional fossil-based fuels.

While this in many ways represents a significant breakthrough (SAF is currently perhaps 0.1% of global aviation fuel use) there are major challenges ahead.

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Sustainable transition – waiting for the underpants gnomes?

Dramatic changes are needed in business and industry to head off coming poly crises and build a prosperous future for the growing global population.
But plans for this ‘sustainable transition’ are few and far between and often lack credible substance to bridge the link between ambition and action. Indeed, many appear to rely upon an unspecified magical transformative ingredient that will make it all happen – the underpants gnomes.

This article highlights how concerns are mounting about the gap between high level commitments and real change, how action can lag behind the rhetoric of some sustainable transition approaches and explores the essential components of a plausible plan. (you can also find out what an underpants gnome is…).

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2023 sustainable business trends and challenges – what to watch out for

From avoiding greenwashing to facing soaring business costs, 2023 is set to be a challenging year for most business leaders to navigate.
Regulators, customers and consumers have increasing expectations for good quality, consistent information on sustainability. Communication must be accurate and meaningful because greenwashing is getting more dangerous.
Inflation and the cost of borrowing have the potential to push action on climate and sustainability down the agenda, but this is balanced by new regulation for 2023 that will help keep sustainability at the forefront for many business leaders.
As in previous years, the climate and nature crises, new regulations, geopolitical turmoil, and declining biodiversity are not going away. Sustainable business ambitions and plans are indeed facing challenges from fast-changing global conditions.
Terrafiniti’s partners Dominic Tantram and Joss Tantram share insight and opinion on the trends to watch for 2023 –the good, bad and the ugly.

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Sustainable value creation

Understanding the relationship between your organisation and the wider world, and identifying which issues, trends, dependencies and risks are material (important) to your business future is critical. Not just for measuring and managing impact, but also for developing resilience and responding to the changing requirements of clients, investors and wider stakeholders and ultimately maximising the opportunities for sustainable value creation.

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SPRG | Sustainable Business Culture

If business culture can be strong enough to 'eat' your strategy, then there is little point in spending time and effort on developing a new direction if you don’t pay equal, if not greater, attention to culture.. Join Joss and Dominic from Terrafiniti and other sustainability professionals from the UK and beyond, to explore the challenges and what an appropriate approach means for you in July's SPRG meeting.

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Building sustainable business transformation

Remaking The Future For tangible, sustainable change, your business has a choice between two radical transformation paths – to do the same things very differently or to do very different things. If you want access to the very best in sustainable transformation insight, ideas and the challenges of taking either (or even both) of these …

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