Terrafiniti
Sustainability Consultancy, Sustainability Consultants, Sustainability
Despite considerable regulatory focus on carbon neutral claims, companies are still getting their communications wrong, so what is happening?
While many large companies now appear wary of making claims about carbon neutrality, we can still see considerable focus on these in the SME space, some fuelled by questionable labelling schemes.
This article reviews recent regulatory and best practice developments and explores where businesses have gone wrong.
Reputation is widely regarded as one the most valuable assets of an organisation. Sustainability can also be an important contributor to both reputation and several dimensions of business value.
In this article we explore different dimensions of reputational risk, how it might be affected and how you can protect it.
With increasing warnings from scientists, it’s very clear that we must reduce our alcohol use and set a reduction pathway towards Net Zero Alcohol.
To deliver our goal we have identified a strategic framework which will flexibly deploy multiple policy solutions, as appropriate, to realise our vision. So why not pour a glass of your favourite tipple, sit down, and take a read?
On the 28 November 2023, the first long-haul passenger plane powered with ‘sustainable’ air fuel took off. SAF offers an ostensibly attractive path for decarbonisation for the airline industry – the lifecycle greenhouse emissions can be up to 70% lower than conventional fossil-based fuels.
While this in many ways represents a significant breakthrough (SAF is currently perhaps 0.1% of global aviation fuel use) there are major challenges ahead.
Greenwashing – misleading communications on sustainability issues – has various dimensions of risk, but these are often overlooked, and their implications are insufficiently examined.
While greenwashing may appear as simply irritating, it actually causes a range of harm and presents multiple business risks. Risks to the company which communicates it – but also risks to companies involved in creating it and those associated with it.
Worldwide regulators are tightening up on strategic greenwashing to protect consumers, business and market integrity. As further examples arise there is more, we can learn about what regulators will tolerate and what they require of companies.
Put simply, any leeway for general feel-good statements, vague aspirations and unsubstantiated claims has vanished as the focus shifts from products and services to more fundamental strategy.
In this article, we review the major stakeholders with a stake in clamping down on greenwashing, take a look at three recent high-profile cases where adverts have been banned and examine the far-reaching implications of regulatory requirements for companies.
From avoiding greenwashing to facing soaring business costs, 2023 is set to be a challenging year for most business leaders to navigate.
Regulators, customers and consumers have increasing expectations for good quality, consistent information on sustainability. Communication must be accurate and meaningful because greenwashing is getting more dangerous.
Inflation and the cost of borrowing have the potential to push action on climate and sustainability down the agenda, but this is balanced by new regulation for 2023 that will help keep sustainability at the forefront for many business leaders.
As in previous years, the climate and nature crises, new regulations, geopolitical turmoil, and declining biodiversity are not going away. Sustainable business ambitions and plans are indeed facing challenges from fast-changing global conditions.
Terrafiniti’s partners Dominic Tantram and Joss Tantram share insight and opinion on the trends to watch for 2023 –the good, bad and the ugly.
It's tough doing the work of creating truly misleading greenwash. But don't worry, help is here use the Greenwashing Copy Creator (GCC) to hit the eco-friendly target. Definitely not to be confused with the Green Claims Code (GCC) this will really help you knock out vague, misleading and generally crapulous copy - read this to get your own UTI!
If your organisation doesn’t have an up-to-date, relevant and integrated sustainability strategy then it can be open to multiple risks, but more importantly you might be missing out on valuable sustainability and business opportunities.
Many organisations have acted on different aspects of sustainability/ESG, perhaps on climate, waste, raw materials, or employee engagement. However, some haven’t managed to move beyond largely ad hoc or reactive responses towards an integrated, objective-driven approach.
If business culture can be strong enough to 'eat' your strategy, then there is little point in spending time and effort on developing a new direction if you don’t pay equal, if not greater, attention to culture.. Join Joss and Dominic from Terrafiniti and other sustainability professionals from the UK and beyond, to explore the challenges and what an appropriate approach means for you in July's SPRG meeting.
Many people and companies fear and resist change due to uncertainty and perceived higher risks. But the risk of not adapting can be higher - what biases are involved and how do we move forward?
There are several types of relationships between species, bu tit's clear that the human relationships with the biosphere are closer to parasitic than any others. Isn't it time to pursue more positive outcomes - if only for self-interest?
