• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • Contact Us
  • +44 (0) 7976 626 544
terrafiniti

Terrafiniti

Sustainability Consultancy, Sustainability Consultants, Sustainability

  • Sustainability Services
    • Sustainability Strategy & Management
      • Double Materiality Assessment (DMA)
    • Sustainability Training
    • Sustainability Reporting
    • Sustainability Review & Benchmarking
    • Responsible Communications Services
  • Sustainable Business Strategy
    • Sustainable Business Guidance & Resources
    • Corporate Social Responsibility (CSR)
    • Sustainable Transition
  • About Us
    • Customers
      • 3stepIT
      • 8020 Communications
      • Early Years Alliance
      • RNLI
      • YMCA
      • ISP Case Study
        • Food and Packaging Sector
    • Sustainability Professionals Resilience Group
    • Our responsibility
    • Our Experience & Best Practice
  • Insights
    • Articles
    • Greenwashing
      • The Greenwash Files
      • An Essential Guide to Avoiding Greenwashing
    • Sustainability Issues | Sustainability Trends
      • 2020 Sustainability Issues
      • Trends in sustainable business 2019
      • Sustainability Trends in 2018
      • 2017 – What are the big sustainability issues?
  • Sustainability Books
    • Sustainability Innovation
You are here: Home / Practical Guidance / Sustainability people that matter – engaging the CEO

Sustainability people that matter – engaging the CEO

Even large organisations with serious sustainability ambitions may have only a few dedicated sustainability specialists. So how do they engage the people that matter to extend their influence?

Sustainability professionals need to work on getting the wider organisation on board to make sustainability a strategic priority. This requires a focus on the positions, roles, places and people that matter to core business activities.

Based upon what we’ve learned supporting different organisations over many years, we have developed a series of snapshot profiles of the key people who need to be part of leading, driving and embedding sustainability into the heart of the organisation.

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Aristotle

Engaging with leadership – Sheila, the CEO

We all know CEOs are busy, we also know that they have many calls on their time and little concentrated head space for exploring and understanding complex issues.

Our profile of a company CEO, Sheila, is based upon real leaders we have worked with. To be clear though – ‘Sheila’ is an avatar, not a real person!

Sustainability people that matter – the Boss. Mock up profile image of CEO. Personnel file showing strengths weakness, competencies and tips for engaging them

Getting through to the CEO

Most CEOs (massive generalisations coming up!) tend to be highly driven and time poor, they frequently don’t have the time to read and digest nuance or complicated explanations, a 2-page briefing will be discarded while 6 key bullets on a slide might connect just right.

Often we find that leaders just haven’t had the chance to see how sustainability aligns with and delivers wider business benefits. A successful approach to tackling this has been to design and deliver training sessions for leadership teams focused solely upon business value, risk and sustainability.

Sheila has so many calls on her time that she can struggle to be consistent. This means that getting her on board and driving sustainability requires consistency from her sustainability team. They need to produce business and value relevant reasons and opportunities so that she can see how sustainability will drive her business, not just manage at the margins.

Sheila also needs to understand the importance of corporate activism – acting as a public voice for sustainability and equity. Like many leaders, Sheila is passionate, she wants her organisation to stand for something, to be successful and to be a meaningful change agent in a fast-moving world.

If she was a real person she may well have recently signed the Business Roundtable’s Statement on the Purpose of a Corporation.

However, while Sheila is motivated by the idea of corporate purpose, long term stewardship and personal legacy, she is also driven by the need to perform in the short term. Getting Sheila on board with sustainability means that she has to understand and be passionate about how true sustainability can drive innovation, build business resilience, reduce risk and frequently deliver financial out-performance.

Moving from people to culture

Of course, understanding how to get the right people on board is only part of the challenge of successful sustainability management. The ultimate goal for an effective sustainability professional is to weave sustainability ambition, commitments and management within the culture, priorities and processes of the whole organisation.

DISCOVER MORE | Sustainable Business Skills

Communicating Sustainability– how audiences value different language - line drawing portrait of Aristotle who proposed a model of communication over 2000 years ago

Communicating Sustainability– how audiences value different language

To drive change in their organisations, sustainability professionals have to be effective influencers as well as content experts.
However, navigating how to develop the right messages for the right audiences can present a range of challenges, especially when sustainability can be complex, nuanced, …

Engaging leadership in sustainability - CFO

Engaging leadership in sustainability – CFO

Engaging leadership in sustainability is vital – even in a large organisation with dedicated sustainability specialists. To ensure that sustainability becomes and remains a strategic priority, sustainability professionals need to work hard to get the organisation on board. You need to start with the …

Sustainability-specialists

Sustainability Specialists

Why is it sustainability specialists can find their jobs both frustrating and lonely? It’s usually a wider business problem.

There are many reasons for this, some more visible than others. Based on real conversations, I look one of the main issues that often
underlies the frustration.

Sustainability-Skills-Gaps

Portraits of sustainability – where are sustainability skills gaps?

Every organisation has sustainability skills gaps, but do you understand where they are and the problems they are causing?
Ensuring your organisation identifies and addresses skills gaps is crucial – it’s as important as getting your strategy right.

Sustainability-skills-everyone

Sustainability skills for everyone… not just the professionals

If your company has a sustainability ambition it also has a need for sustainability skills – but who needs them and how do you take a planned approach?

Jumping-hurdles sustainability best practice?

Sustainability Managers: key challenges to best practice

While sustainability management has in many ways entered the mainstream, practitioners are often hampered by resistance, apathy and misunderstanding.

There are many examples of excellence in specific areas, but few companies are pursuing a transformative agenda at significant scale.

As the …

Career-in-sustainability-Earth-Assistant

So you want a career in sustainability?

Sustainability is vital – but also exciting – but what are the key things to bear in mind when thinking of a career in sustainability?

Article by: Joss Tantram Topic: Blog, Hints and Tips, Practical Guidance, Training and skills

About Joss Tantram

Joss is a founding partner at Terrafiniti, mixing practical guidance and big, hopeful ideas for a sustainable future.

View all posts by Joss Tantram →

Previous Post:Sustainability-specialistsSustainability Specialists
Next Post:Free workshop – implementation challenges in sustainability

Reader Interactions

Comments

  1. jack ehrhardt

    2nd September 2019 at 10:22 pm

    Sustainability is a worn out term, that has hardly anyone practicing it, even those who speak the loudest about it, probably just do some recycling and that’s it.Climate change-emergency is directly related to unsustainable human habitats and practices. There is tons of information on sustainable living with best practices to -0- discharge communities. over 1500 billionaires on earth and we cant get funding to build models for the world to turn to. Most all housing and a lot of commercial buildings are still made with fresh cut trees for the framing.the same trees needed for our atmosphere to survive.So then people live in what is killing them. Forget academia and corporate conglomerates, the models need, need decided on by the practitioners of sustainability to lead us forward…..it really is not that difficult. are you ready and willing for a review or are you another green washer?
    Jack Ehrhardt- 9287276100 -co contributor , “the art of Natural Building”

    Reply
    • Joss Tantram

      19th September 2019 at 9:58 am

      Dear Jack,

      Thanks for your comment – as you say we know what needs doing, and its past time to be doing it properly!

      Joss

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sidebar

Who Are We?

We are sustainability consultants helping companies transform purpose and performance.

Sustainability Services
Sustainability Strategy
Sustainability Training
Sustainability Reporting
Sustainability Benchmarking

FREE Resources

DEVELOP your sustainability approach – with these insight-packed free guides

DEVELOP your sustainability approach – with these insight-packed free guides

Toward 9 billion Sustainability ebooks Towards 9 Billion Sustainability Books | Innovation for a sustainable future Big ideas, provocations and practical guidance at the cutting edge of sustainability Toward 9 billion Sustainability ebooks
“Short, sharp, accessible insights on what the future might look like and how you should prepare for it.”

Mike Barry, Director - Plan A, Marks & Spencer plc

Categories

  • Blog
  • Innovation
  • News
    • Events
  • Practical Guidance
    • Hints and Tips
    • Tools and Solutions
  • Provocations, Thoughts and Big Ideas
    • Natural Capital
    • Provocations
    • Redefining Value
    • Towards 9 Billion
  • Responsible Communications
  • Satire
  • Sustainability Issues
  • Sustainability Professionals Resilience Group | SPRG
  • Sustainability Reporting
  • Sustainability Shorts
  • Sustainable Business Management
  • Sustainable Business Strategy
  • Sustainable Economics & Finance
  • Sustainable Products
  • Sustainable Transformation
    • Context & Limits
    • Innovation & Transformation
    • Sustainable Change
    • Sustainable energy
    • Sustainable Value
  • Training and skills

Recent Posts

  • Coffee ads banned for misleading ‘compostable’ claims
  • What is Responsible Communication?
  • What is Sustainability Training – and Why is it Important?
  • Carbon Neutral Communications
  • Reputation risk and sustainability – who do you work with?

Terrafiniti LLP

Guildford Institute, Ward Street, Guildford, Surrey. GU1 4LH. United Kingdom

Telephone: +44 (0) 7976 626 544

Email us

  • Consulting In Sustainability
  • About Us
  • Insights
  • News
  • Privacy Notice
  • Our Services
  • Sustainable Business
  • Customers
  • Sustainability Books

twitter  Follow us on Twitter

Link In with Joss Tantram  Connect with us on LinkedIn

1% for the planet

Consulting Website Design by PIXEL PERFECT

Copyright © 2025 · Terrafiniti