Terrafiniti
Sustainability Consultancy, Sustainability Consultants, Sustainability
Our archive of posts relating to sustainable products.
What are sustainable products, how do you truly know if a product or service is sustainable? We investigate this topic here as sustainable products and services become an ever-increasing focus.
On the 28 November 2023, the first long-haul passenger plane powered with ‘sustainable’ air fuel took off. SAF offers an ostensibly attractive path for decarbonisation for the airline industry – the lifecycle greenhouse emissions can be up to 70% lower than conventional fossil-based fuels.
While this in many ways represents a significant breakthrough (SAF is currently perhaps 0.1% of global aviation fuel use) there are major challenges ahead.
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
How do you know if a product or service is sustainable?
What is a sustainable product?
How do you go about defining, designing and developing them?
