Sustainable business is really business catching up with a fast-changing world and adapting strategy to meet the new reality.
Humanity is having a huge and often damaging impact upon the environment on a global scale.
At the same time, people’s expectations are changing, they want more from the companies they work for and buy from.
Responding to these complex and changing issues is a priority for any organisation that wants to be successful in the long term.
Sustainable business is both a journey and a process – seeking to reduce negative impacts and pursue opportunities that change brings.
A sustainable company determines its activities, behaviour, products and services through a detailed understanding of the environmental and social context in which it operates. As a result, it works within understood environmental and social limitations and reflects the demands and requirements of society. It also ensures that its impact upon the environment and society is either neutral or positive.