Thursday 13 November 2025 | 2-3pm (GMT)
60 minutes + 30 minutes further Q&A
Understanding and defining ambition is a crucial element of sustainability strategy and management. Sustainability Ambition relates to areas and aspects where the company has a degree of choice to decide what, where and how it acts.
Sustainability ambition is the fundamental basis for describing what sustainability means for a company: where you want to get to (what success looks like) and how fast you will move (by when).

Ambitions may involve major transformations or more modest, incremental goals. Regardless of scale, they serve to align to stakeholder requirements, clarify your intentions for internal and external audiences, and lay the foundation for a clear, compelling sustainability narrative
Why?
Because the right level of ambition for should be informed by a clear focus upon the challenges you seek to address, your competitive environment, commercial objectives and company values.
Understanding this provides a strong link between addressing material issues, risks and dependencies and the changes needed to address these – ranging from incremental to truly transformative.
Without a clear sustainability ambition, companies risk disconnecting their plans from strategic priorities. This gap can lead to initiatives that overlook key material sustainability issues as well as commercial needs, making weaknesses visible to investors and other stakeholders and potentially exposing the company to criticism for ineffective action or greenwashing.
Join us for an insightful discussion
On November 13th, join Dominic and Joss, Terrafiniti’s founding partners, along with other senior sustainability professionals, to explore setting sustainability ambition. We will discuss:
- Why establishing an understanding of sustainability ambition is important in developing sustainability strategy
- How you can explore and identify sustainability ambition
- How/where the organisations you have worked for have identified critical success factors for ESG/sustainability.
Sustainability strategy is one of our core areas of expertise, and we will share some of the most valuable insights we have gained over the last 25 years in helping businesses and non-profits pursue their objectives.
Hosts: Joss and Dominic, Terrafiniti’s founding partners.
Our live meetings also provide opportunities to gain insights from other participants – sustainability experts from diverse sectors.
Insights Q&A: After the main session, Joss and Dominic will stay online for an additional 30 minutes, you can ask more questions and we can share how we have helped our clients develop their strategies and approaches.
Don’t miss this opportunity to share experience and learning and find solutions to your sustainability challenges.

Sustainable value creation