TERRAFINITI WEBINAR
Navigate the Risks and Build Trust in Your Sustainability Communications
Tuesday 1st July 2025
This webinar is for …
Anyone responsible for planning and generating strategic and marketing communications, product launches, adverts, product information, and copy involving any ‘green’ or sustainability information/claims:
- Brand directors and managers
- Marketing directors and managers
- Sustainability specialists
- Senior account directors & managers
- Strategy directors
- Creative directors.
“Just because your brand is aiming to do good things for the environment, that doesn’t mean you can ignore the rules on accuracy, evidence and responsibility when constructing your ad.”
ASA’s director of complaints and investigations (2022)
Why take part?
Greenwashing in its various forms is illegal and harmful. It will hurt your brand, damage your reputation, undermine your sustainability credentials and can attract regulatory action.
But communicating positively and accurately – responsibly – on your environmental/sustainability credentials is both valuable and increasingly important.
Join us to learn how to communicate your green credentials accurately and truthfully and avoid the common mistakes that end in banned ads and brand damage.
What you will discover …
In this webinar, we will walk you through the world of greenwashing so you know what it looks like, how it can arise and what you must do to avoid the risks and pitfalls.
This can be tricky – many companies leading with ethics and sustainability still get things wrong.
- What is greenwashing and how does it occur?
- Different types of greenwashing, the problems that arise and who cares.
- The different risks that arise from greenwashing – or being seen as greenwashing.
- How you can tell if you’re greenwashing – and the three fundamental areas where things go wrong.
- What good practices and regulations require – with real-life case studies of banned adverts, fines and customer backlashes.
- Solutions – developing a comprehensive approach to avoiding greenwashing and adding value rather than undermining it.
Register for the webinar now
Tuesday 1st July 2025. 2-3pm (GMT)
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