
These guys brought the challenges of sustainability down from a ‘religious doomsday approach’ to applicable actions in a down-to-earth industry!
Dagfinn Hansen, Senior Manager Environment, Elopak
Future Proof Strategy Development: Elopak AS
Terrafiniti provided strategic support to Elopak Group to help develop their corporate vision, a compelling business case and develop action plans.
Strategy development
We began by briefing on sustainability risks and opportunities and facilitating a visioning process with a group of c.50 key management, operations and technical staff. This resulted in a hugely ambitious sustainability vision and identified key ‘pillars’ to achieve it.
Terrafiniti facilitated and supported five pillar work groups to deliver the strategy, each group developed a binding target for 2020. Action plans were developed within each group to deliver overall sustainability goals. Each target was carefully scoped and underpinned by delivery activities.
STRATEGIC OBJECTIVES
Elopak’s 2020 Vision
- 100 per cent renewable – in our raw material and energy use
- 100 per cent carbon neutral – in our products and operations
- 100 per cent recyclable – in our finished cartons and all raw materials
- 100 per cent recycled – so that nothing we use or produce goes to landfill
Performance management
Following ratification by the CEO and Executive Committee, Terrafiniti provided further support, developing detailed management metrics and KPIs.
Outcomes
- Strategic awareness of sustainability challenges & opportunities
- Sustainability vision generated by key staff
- Establishment and support of ‘pillar’ technical working groups
- Pillar Group operational action plans
- Management guidance documents
- Development of 10 year sustainability strategy & whole value chain KPIs
- 8 years on – management review/gap analysis to refresh and renew future strategy.

‘‘We brought Terrafiniti back to undertake a strategic review to help us prepare for our sustainable business strategy update. They provided critical insights in current sustainability topics, gave us specific recommendations and helped us identify key improvement areas. Terrafiniti provided clear input within agreed time and scope “
Marianne Groven, Director Sustainability, Elopak AS
