To make sustainability a strategic priority, sustainability professionals need to work hard to get the organisation on board. They need to start with the positions, roles, places and people that matter. Here is Sheila, the CEO.
Any change in organisational priority implies a change in organisational approach and capacity. Successful sustainability must be approached as a change issue, in the norms, values systems and structures of an organisation as much as the specific ambition, goals and performance commitments of a sustainability strategy.