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Cost or value? Why is sustainability strategically undervalued?
The business case for sustainability is (shockingly) still either not recognised strategically (i.e. it is understood as an additive factor for operational efficiency or marketing/PR but not as a strategic value creation/destruction factor), or in many cases it is little understood at all.
Avoiding strategic greenwashing – why your business strategy must be plausible
Worldwide regulators are tightening up on strategic greenwashing to protect consumers, business and market integrity. As further examples arise there is more, we can learn about what regulators will tolerate and what they require of companies.
Put simply, any leeway for general feel-good statements, vague aspirations and unsubstantiated claims has vanished as the focus shifts from products and services to more fundamental strategy.
In this article, we review the major stakeholders with a stake in clamping down on greenwashing, take a look at three recent high-profile cases where adverts have …