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Greenwashing – as regulators mobilise, what do marketers need to get right?
Greenwashing is insidious and widespread. It’s also harmful to your reputation, one of the main sources of value from taking meaningful action on sustainability issues.
And greenwashing is becoming a tidal wave.
So how should marketers and other professionals tackle this?
Trust in business? – 5 key things you must get right
Arguably trust in businesses revolves around having purpose, values & sticking to them. But what does this mean in practice?